⧗ STOP THE PRESSES ⧗
322.5 million global impressions for one yellow duck.• Bernie Sanders tweets about Klavon’s $15 minimum wage.• Bat-signal projected on Fifth Avenue Place.• Terrible Towel sets a Guinness world record.• Cirque du Soleil’s Pittsburgh run extended twice.• HBO calls. We pick up.• Van Gogh arrives in town inside a 90‑foot balloon.• Welcome to The Daily Schmooze, est. April Fool’s Day, 1997.•
PITCH A STORY ›
CITY ED.
Vol. XXIX · No. 147
Motto:
All the news that fits, we pitch.

The Daily Schmooze

“For all of your PR, marketing and general schmoozing needs.”

A Markowitz Communications Production  ·  Pittsburgh, Pa.  ·  Established April 1, 1997
TUESDAY
May 26, 2026
Price:
Fifty cents, or one good favor.
Cirque du Soleil's Quidam: a performer on stage with two cast members suspended overhead on chairs OPENING NIGHT
CULTURE A CIRCUS COMES TO TOWN
PITCH YOUR STORY ›

Cirque du Soleil Pitches Its Tent in Pittsburgh; Quidam Run Extended Twice

Six weeks from contract to opening night. Tickets ran $45 to $125. Pittsburgh embraced the Montreal circus, and the company has not left since.

By S. Markowitz Strip District Filed for Cirque du Soleil
Photograph. Cirque du Soleil’s Quidam, mid-performance. The tent-raising itself became a recurring broadcast image during the run.

Less than six weeks separated contract from opening night. Cirque was, in their own words, coming off a disappointing turnout in another town. Pittsburgh did not, on its face, look like an obvious win. Founder Saul Markowitz flew to Montreal, learned the company top to bottom, and introduced their publicist Anita to every reporter and arts editor between Cleveland and Harrisburg.

When a German-wheel performer turned out to have local ties, his portrait ran in color, above the fold, on page one of the Pittsburgh Post-Gazette. Thirty-plus print articles followed. Two hours and thirty-four minutes of television coverage. The run was extended twice. Cirque has been a regular visitor ever since.

Continued in The Big Vault. Turn to the archives ›

Pittsburgh Ice Cream Shop Raises Minimum Wage to $15; National Press Pours In Like Sprinkles

By S. Markowitz Penn Ave., Pittsburgh
Klavon's Ice Cream Parlor sign on Penn Avenue
Photograph. Klavon’s Ice Cream Parlor, a Pittsburgh institution since 1923, on Penn Avenue.

When Klavon’s announced a $15-an-hour starting wage, the story walked itself onto national television. MSNBC called. Bernie Sanders and Debra Messing tweeted. Thousands of applications arrived within days. A neighborhood scoop shop on Penn Avenue became, for one news cycle, a national parable.

Earlier in the pandemic, the same kitchen had developed “ice cream survival kits” for home delivery. The first 300 sold out in twenty-four hours. The team stayed on payroll. The morale in the city ticked up by a degree or two.

Cirque du Soleil Pitches Its Tent in Pittsburgh; Quidam Run Extended Twice

By S. Markowitz Strip District
Cirque du Soleil's Quidam: a performer on the stage floor while two others sit on suspended chairs overhead
Photograph. Cirque du Soleil’s Quidam, mid-performance. The tent-raising itself became a recurring broadcast image across the run.

Less than six weeks separated the contract from opening night. Tickets ran $45 to $125. The Montreal-based theatrical circus was “coming off a disappointing turnout in another town,” as the agency notes diplomatically in the file.

Founder Saul Markowitz flew to Montreal to bone up on the company, then introduced their publicist Anita to every reporter and arts editor in Western Pennsylvania. When a German-wheel performer turned out to have local ties, his portrait ran color, above the fold, on page one of the Pittsburgh Post-Gazette. Final score: 30-plus print articles, 2 hours and 34 minutes of TV coverage, two extensions of the run, and a standing invitation back to town.

Van Gogh Floats Down Liberty Avenue; Hard-Hat Tours and a 90-Foot Balloon

By S. Markowitz Downtown Pittsburgh
Immersive Van Gogh promotional artwork
Photograph. Immersive Van Gogh, Pittsburgh, the year a 90-foot balloon paraded down Liberty Avenue.

The team built the launch around three set pieces: a hard-hat media tour through the empty installation, a VIP launch party for the city’s tastemakers, and a 90-foot inflatable Van Gogh balloon parading downtown. Shows sold out. Runs extended. The exhibition’s arrival in Pittsburgh registered as the cultural event of the season.

The Living Dead Return to Pittsburgh, Fifty Years On

By S. Markowitz Evans City Cemetery
Night of the Living Dead 50th anniversary campaign artwork
Photograph. The Living Dead, returned to the cemetery where they began.

For the 50th anniversary of George Romero’s Night of the Living Dead, the campaign returned the film to the cemetery where it was shot. The story attracted national horror press, local pilgrimages, and a screening lineage that reintroduced the film to a generation that had only ever streamed it.

Page A-2  ·  OPINION  ·  A Recurring Column

Schmoozology

By S. Markowitz, Editor in Chief

Every company has a story to tell. How you tell it, where you tell it, and who tells it is what makes a campaign work, or not. That is the long and short of it. The rest is execution.

We are not shy about sharing our opinions, and we are also here to listen. We promote our clients as much as possible, while minimizing what they spend doing it. We stay proactive during the crises, and we never write an ordinary press release if a small stunt, a microsite, or a well-placed phone call will do the job better.

Schmoozology, if it is anything, is the art of being on the other end of the line when a reporter needs a story. It is hockey, in the sense that the Deli Line sets up the goal and someone else puts it in the net. We have been at this for twenty-nine years on April Fool’s Day, and we are not bored yet.

S. M., from the desk.

Page B-1 · Human Interest

Who Knew?

Six stunts. One small Pittsburgh agency. A wire feed that wrote itself.

Cirque du Soleil snowball fight in Erie, Pennsylvania

A summer snowball fight, in Erie.

For Cirque du Soleil. In July.

Title card for the film Unsinkable

200 million impressions for one Titanic.

The film was called Unsinkable. The campaign was, too.

Bat-signal projected on a Pittsburgh skyscraper

The Bat-signal, on Fifth Avenue Place.

Projected the night before The Dark Knight Rises began filming in town.

Klavon's Ice Cream winter penny cones

Penny cones, in February.

Klavon’s winter promotion turned an off-season into a queue around the block.

Crowd of Steelers fans waving Terrible Towels

The largest Terrible Towel wave on record.

Organized, choreographed, and certified by Guinness.

40-foot rubber duck on the river

A 40-foot rubber duck.

Pittsburgh has not been the same since.

Page B-4 · The Archives

The Big Vault

Since opening our doors in 1997, we have worked with a wide variety of clients on a vast amount of projects. From restaurant openings to art festivals to press conferences, we have done it all.

Plus HBO, AT&T, Simon Property Group, the Tree of Life, PittMoss, Digital Dream Labs, the Children’s Museum, sculptor Jim West, Daedalum, and a few we cannot name in print. Inquire at the desk.

Page A-12 · Correspondence

Letters to the Editor

Unsolicited remarks from people who pay us. Reproduced with permission.

FROM THE OFFICES OF

“Saul and his team did an outstanding job garnering press for one of our events in Pittsburgh. He’s extremely creative and used his many connections to create a successful PR campaign, which resulted in several media hits.”

Loraine Anderson
Director of Corporate Affairs & Regional PR, HBO
FROM THE OFFICES OF

“Markowitz Communications has mastered the art of pitching a story. In any market throughout the state, whatever the assignment, they have found a way to make it work for AT&T. Markowitz is our secret weapon.”

Lenora Vesio
Director of Public Relations, AT&T Pennsylvania
FROM THE OFFICES OF

“Markowitz Communications has been a wonderful partner in our communications efforts in Pittsburgh. They have increased our coverage and are always willing to do whatever it takes to get the job done.”

Les Morris
Director of Public Relations, Simon Property Group
Page C-1

Today’s Classifieds

A complete list of capabilities, set in the time-honored format.

HELP WANTED

Crisis Communications

We remain as proactive as possible during any crisis. Steady hand, drafted statements, reporter relationships, and the calm of having done this before. Confidential. Hours: any.

WANTED

Media Relations & Connections

Reporters with deadlines, editors with column inches. Well-earned reputation among national and local contacts. We know who covers what, and we know what they want to read on a Tuesday at 4 p.m.

INSTRUCTION

Media Training

We will train your executives to face cameras, handle ambush questions, and remember to look pleasant. Custom curriculum. On-camera coaching included.

AVAILABLE

Strategic Planning & Brand Development

One brand, freshly developed. Includes positioning, voice, messaging architecture, launch sequencing, and a contingency plan for when things actually go right.

INFORMATION

Consumer Trend Monitoring

Intense competitor and industry keyword monitoring. We watch what the kids are watching so you do not have to.

ACCOUNTING

ROI Analysis & Media Tracking

Numbers that show the work worked. Proprietary research combined with the online databases. Reports your CFO will read twice.

DIRECTORY

Targeted Media Lists

Names, numbers, and a personal favor or two. Built by hand, kept current, never bought off a shelf.

PERSONALS

S.W.M., founded a PR firm

Sixties. April Fool’s Day, 1997. Seeks the next brand worth getting out of bed for. Call 412.977.8517 or write the editor below. No catfishing, please.

OBITUARIES

In Loving Memory

Of the boring press releases we replaced this year. Of the cold pitches sent to the wrong editor. Of the launches that needed a wow moment and got a bullet list. May they rest, briefly, in peace.

Page A-2 · Masthead Notes

From the Editor’s Desk

Portrait of Saul Markowitz, Editor in Chief
S. Markowitz Editor in Chief

Saul Markowitz has always been a storyteller. He began his career in the public relations department of the Pittsburgh Symphony Orchestra, then became the first manager of public relations and promotions for the newly-restored Benedum Center for the Performing Arts at the age of twenty-four. He went on to direct public relations at Carnegie Mellon University’s College of Fine Arts and, after that, became the first director of marketing and public relations at the Pittsburgh Zoo as a newly formed private non-profit.

He founded Markowitz Communications on April Fool’s Day, 1997, with his wife Bonnie. The agency has not stopped working since. Restaurant openings, art festivals, press conferences, crisis statements, photo-worthy moments engineered against the city skyline. When they reach the editor on a Saturday night for a brainstorm, he is, more often than not, at a Penguins game or a birthday party, and answers anyway.

Saul anchors the Deli Line in the Pittsburgh adult hockey league, where he is known for setting up teammates for the easy goal. It is sort of what he does in PR, as well. He lives in Pittsburgh. He thinks Pittsburgh is the best city in the country. The evidence has been mounting in his favor for twenty-nine years.

The Daily Schmooze.

By Telephone 412.977.8517 The editor answers, even at the Magic Kingdom.
In Person 6401 Penn Avenue Pittsburgh, Pennsylvania 15206
By Wire File a Story Tip › Five fields. Two minutes. One phone call back.
Page A-1 · Bottom Fold

Submit a Story Tip

Got a brand, a launch, a crisis, or a wild idea you want covered? The editor reads every submission. He may even pick up the phone.

Or call the newsroom direct: 412-977-8517

Coming Tomorrow

Front Page, A.M. Edition

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